The Brief
The newly crowned ‘LACA 2012 Supplier of the Year’ Premier Foods Food Service, wanted to make a big impact at the LACA 2012 Exhibition being held at the Hilton Birmingham Metropole. They tasked Eclipse Creative with creating two unique and outstanding exhibition stands to showcase their hot and cold food brands to delegates.
Premier Foods wanted their stands to be memorable and engaging; and with an entire Suite available for one exhibition stand, they wanted to create a fun and relaxed atmosphere for delegates where they could spend time and learn about the benefits of Premier Foods’ products.
The Answer
After brain storming sessions with Premier Foods and some draft concepts we settled on the idea of having a Mad Hatters Tea Party in the Arden Suite to serve cold items and a clean and contemporary stand in the main exhibition to showcase their Best of British hot food brands.
The Mad Hatters Tea Party concept included artificial turf, Alice in Wonderland back drops, warped clocks, a cheshire cat and provided a fun environment for delegates to discover more about Premier Foods Brands Ambrosia, Bird’s and McDougals.
The Best of British hot food exhibition stand implemented the usage of Eclipse Digital Media’s Digital Signage Solution as a center piece and kitchen to cook up samples of McDougals and Homepride products.
See the video of how we transformed the Arden Suite into the Mad Hatters Tea Party:
Client Testimonial
Overall, the exhibitions stands were an overwhelming success. The Mad Hatters Tea party, especially, was the talk of LACA 2012 and through Twitter, using the dedicated hashtag #MadHattersTeaParty, we reached over 11,000 people.
Eclipse Creative you took our vision and made it happen – Thank You!
Mark Taylor – Customer Controller
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